About
I am ambitious, driven & dedicated.
I am efficient, productive &…
Contributions
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What's your best tip for optimizing on-page conversion rates?
Optimizing on-page conversions transcends textbook tactics, especially since 95% of sites rely on leads from their Contact Page. The web isn't just Amazon or Etsy. For service sites, it's an art. Crafting experiences that resonate deeply, turning curiosity into commitment, is key. We dive into audience psyches, treating analytics as narratives of needs. Forget generic CTAs; we forge personalized pathways. This art of conversion listens, learns, and constantly adapts, making our strategies as dynamic as the markets we lead. Think small service websites shouldn't focus on conversion rates? Perhaps it's time to rethink the fundamentals of SEO.
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How effective is your link building strategy?
The insightful piece captures the essence of link building yet glosses over strategic foresight and defense in the SEO arena. In our practice, leveraging platforms like HARO secures high-caliber links from authoritative articles, offering an unparalleled advantage. Equally critical is our vigilant defense against the SEO minefield—regularly purging detrimental links through rigorous audits and Google's Disavow tool, particularly targeting low-quality ones often sourced from afar, like India, which barely move the needle for North American sales (and will never significantly impact your DA/DR beyond 30—Google doesn’t care). It's more than just accruing links; it's about strategic selection and maintenance to outshine in the SEO battlefield.
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You’re struggling to improve your marketing strategy. How can social media analytics help?
In the marketing battlefield, it's not about shadowing competitors; it's about blazing trails where they fear to tread. Social media analytics? It's our crystal ball. While others get bogged down in benchmarking, we're predicting the next big wave and riding it before anyone else even spots the swell. This isn't just analytics; it's our secret weapon in a world that values followers. We lead. Forget playing by the book; we're writing new chapters in real-time. In the quest to elevate your marketing strategy, leveraging analytics to foresee and craft the future isn't just innovative—it's essential.
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What are the most effective strategies for identifying client needs in media sales?
Forget the stale 'solve a problem' approach. First, tune into the client’s language and listen – really listen. Let them drive the conversation. It’s your secret weapon to uncover their actual needs. Be brutally honest about the ups and downs. Yes, there are always downsides, and they need to hear them. Lay out your solutions clearly, showing them you’re the captain of this ship. Highlight common industry pitfalls to assert your know-how and their safety in your hands. This isn’t just selling; it's leading and educating. Show them you’re not just another sales shark in the media sea.
Activity
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As someone who has worked with all three levels, I can tell you that this is usually how it is for each. There's nothing wrong with people who have…
As someone who has worked with all three levels, I can tell you that this is usually how it is for each. There's nothing wrong with people who have…
Liked by Jean-Françoıs M.
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This modern masterpiece at 837 Royal York Road is an architectural triumph, with stunning craftsmanship and floor to ceiling windows that flood each…
This modern masterpiece at 837 Royal York Road is an architectural triumph, with stunning craftsmanship and floor to ceiling windows that flood each…
Liked by Jean-Françoıs M.
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Every day, I see someone oversharing their life story on LinkedIn, expecting a standing ovation. Remember, this isn’t therapy; it’s business. If your…
Every day, I see someone oversharing their life story on LinkedIn, expecting a standing ovation. Remember, this isn’t therapy; it’s business. If your…
Posted by Jean-Françoıs M.
Experience & Education
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HellMedia
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Languages
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French
Native or bilingual proficiency
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English
Professional working proficiency
More activity by Jean-Françoıs
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It's not personal it's profit. This is not to say that those companies are "evil". They are just incentivized to keep you buying their products.…
It's not personal it's profit. This is not to say that those companies are "evil". They are just incentivized to keep you buying their products.…
Liked by Jean-Françoıs M.
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Seems like "expert" and "specialist" are the new participation trophies. Google a topic once and – bam! – you're a "specialist" by tomorrow morning…
Seems like "expert" and "specialist" are the new participation trophies. Google a topic once and – bam! – you're a "specialist" by tomorrow morning…
Posted by Jean-Françoıs M.
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The "What Now" moments. Building online reputation can be a daunting endeavour. We have spoken with over 600 CEO's and entrepreneurs in the last 18…
The "What Now" moments. Building online reputation can be a daunting endeavour. We have spoken with over 600 CEO's and entrepreneurs in the last 18…
Liked by Jean-Françoıs M.
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28 years ago today. Where were you ? #World record #Olympic record #Commonwealth record #Pan American record #Canadian record Fastest ever 27.1…
28 years ago today. Where were you ? #World record #Olympic record #Commonwealth record #Pan American record #Canadian record Fastest ever 27.1…
Liked by Jean-Françoıs M.
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See you in March 2025 in Las Vegas. HIMSS Global Health Conference & Exhibition
See you in March 2025 in Las Vegas. HIMSS Global Health Conference & Exhibition
Liked by Jean-Françoıs M.
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