About Scott Michael Dunn
Peak-End Rule – Become a Memory. I’m confident adding/improving video would be a valuable conversation and here’s why…
Most often, we consider putting the product first and sharing the emotion as a secondary value. We empty the budget to get today’s deal and don’t realize the long term value of a video focused campaign. The real value and equally challenging process is to create an emotionally memorable campaign that generates a need. The brand, with a story, partners to create a visual experience that sticks and converts.
Videos create an intimate connection with the consumer through storytelling. The best result has much to do with how compelling the content is. Video improves the digital footprint – without question. It is important for us to better understand how to create an effective video campaign. The last thing you need is a video production company that doesn’t take a personal interest in your image, haphazardly pieces together the project, and shortchanges its effectiveness. If done correctly, video marketing is infinitely valuable and lasting. My goal is to create an experience for your target audience with a concentration on conversion. Balancing branding with strategic video marketing is currently the most effective form of advertising.
Psychology, social science, market evaluation… Lot’s and lot’s of research and effort is poured into creating a digital presentation that catches fire. I understand the investment and how important it is to create a brand-sexy experience. They have the money, they are at the 10 yard line, just a click away from you becoming the IT brand for them. The question boils down to, “Did your content make the cut?”
Create what will stir the market. Let’s go viral. Sounds amazing and it is but it requires a team of content creators that understand market analytics and can execute a specifically designed message for your business. We spend more time than anyone in the business understanding you.
You have a story. You want to share it. We have a team of award winning professionals with the capabilities that will bring the best experience to life. We are ready to work for you. Let’s tell a story that sets the brand a blaze! Can you name a business owner that doesn’t like to be the talk of the town?
Something no one knows about me:
No secrets here, but a few tidbits to share that are fun. I have two sons, 10 and 20 years old. They are my light and emerged for me as the reason for my existence. My youngest is a writer and we recently published his 2024 hardcover book “Bread’s First Journey.” My oldest is an artist with sculpting and painting. Last nugget – I quit sports midway through my high school career as I found theater and performance was where I could experience my true passion.
Nickname:
I have never settled into a nickname but one of the most amusing is “Scottage Cheese”
Scott’s Education
- BA Marketing/Communications
- Lindenwood University (Magna Cum Laude)
Slogan:
“Live in the now” and my daily mantra, “Whether you think you can or you think you can’t, you’re right.” – Henry Ford
