Benjamin McCoy

Fragmented audiences? No problem. Lorry Destainville and Liz Rutgersson discuss how brands can use niche audiences to their advantage. But they have to be willing to step up their ad measurement game first. 💥 Watch the full conversation here ➡️https://lnkd.in/gmsGBEC7

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I’m usually an Adweak fan, but this isn’t it. I’ve tried to stay away from the GM agency news because there are people on all sides of it I call friends— in the new agencies who are excited to get their shot, in the former agencies who are scared at what comes next, and inside GM itself who gave me so many great opportunities. With that said to be a car-industry creative, you need a high threshold of pain. I remember a blustery December before the pandemic when Dave Muller asked me to try the first draft of his Apple pie hot dog, about two and a half years before Guy Fieri invented it and three years before it won at the award shows. And I know how much he bled over that time frame to turn it from an idea into an execution. Every agency needs that. They need people who know what clients want and who can shape a good idea into something that sells without losing its charm like duffy patten. People who pick themselves up when good work doesn’t sell and move onto the next brief without being fazed like Caitlin Mary Schutter. People who know how to lead without being the loudest person in the room like Erika Kayuk, Paul Renusch, Kalyn Barnum, chris taylor and Melissa Gessner. People who combine operating at a high-level as a creative and at a high-level as a human being like Bryan Durco, Scott Lenfestey,Trent Patterson, Jack Crifasi, Greg Heaney, Karianne Yackle, Bryan McDonnell, Jacob Rosenburg, Kamil Kowalczyk and so on and so forth (with apologies to anyone I didn’t tag because there are definitely a lot more I could have). TL/DR. But smart agencies should be licking their chops to hire smart people.

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Utilizing a common thread sparked by an emotional consumer connection only serves to amplify a brand’s relevance across all touch points.

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It seems like the default answer for everything right now is AI. But AI isn't good at EVERYTHING. There's plenty it can't do. But design is not one of those things. AI allows creatives to: - Explore more ideas - Increase production volume - Deliver work faster And that's why Superside has upskilled its creatives on all the latest AI tools.

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Have you ever downloaded an app only to forget about it later? Playable ads break that cycle. In Singular’s Winning with Creatives Guide, learn how CRAFTSMAN+ drove a +72% faster time to install with playable ads for DraftKings. Download a copy of Singular’s guide and start boosting your app’s performance with playables today! 🚀✨ https://hubs.li/Q02Dv8Fw0 #creativeguide

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Whenever I'm told by agency/client that we don't have the capacity to pull off a killer lil' campaign, I reference Liquid Death. Right now (09/04/24), they have 4 active mini-to-medium pieces running. Two separate merch collabs with NASCAR and Bad Birdie, a #HotFudgeSundae water with Van Leeuwen Ice Cream, and their summer giveaway of an L-39 Aerojet. Every can purchased gets you an entry at winning "The Dehydrator." I'm at 326 entries. All that to say: you/we don't have to giveaway a jet. Find an unconventional collaborator, create (and advertise) a short-run of t-shirts and merch to generate some buzz, win customers, and be fun. Good work doesn't take much.

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🔍 Transparency in media buying? It’s here with #ProgrammaticCuration. ✅ Ditch the cookie reliance. ✅ Say hello to quality inventory control. ✅ Measure with precision, optimize for impact. 📊 Traditional vs. Programmatic: The graphic says it all.

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AI & automation are forecast to displace 30% of jobs in the next 5 years. How your agency decides to adapt alongside the new technology will be a key factor in determining your ability to accelerate growth. Read on to learn how to balance progress and people while embracing the evolution of AI & automation 👇 #recruitmentcrm #automation #recruitment

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There aren’t really any schools to learn how to be a CD. I’ve always learned from working under incredibly talented CDs and copying them. The first rule here is the most important. If the creative work isn’t great, it’s my fault for not explaining the problem, strategy and feedback correctly to my teams. These rules are quite helpful to any aspiring or seasoned CD. Our job is all about improving and learning.

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In the world of influencer marketing, numbers aren’t everything. 📊 It’s not just about the number of followers an influencer has, but about the connection they’ve built with their community. 🌱 Authentic engagement and genuine influence can have a far greater impact on your brand than sheer follower count. At FameUp, we focus on helping brands tap into these powerful connections by identifying influencers who resonate deeply with their audiences. It’s time to prioritize meaningful relationships over vanity metrics. Let’s create campaigns that truly matter! 🚀 #InfluencerMarketing #BrandStrategy #EngagementMatters #FameUp

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