AI and Creativity
Jared Spataro
Corporate Vice President, AI at Work @ Microsoft | Predicting, shaping and innovating for the future of work | Tech optimist
Welcome back to AI at Work, a newsletter and video series that explores unlocking the value and power of AI in the workplace.
The creative unlock
You’ve heard how generative AI is boosting productivity at work, helping with everything from tackling your inbox to putting together a detailed project timeline. It excels at logical, task-based thinking and processing, freeing up time and mental energy to focus on higher-order tasks like creative thinking.
But that’s just the beginning. Tools like Microsoft Copilot are capable of much more than straightforward reasoning—they can think creatively too. AI can quickly become one of the best creative tools in your toolbox, serving as an idea generator, brainstorm partner, and out-of-the-box thinker that brings your ideas to life.
At the center of it all is you—the true creator. By augmenting your creativity, AI will ultimately make work more human by fostering ideas that drive connection and meaning.
Creativity at Cannes
When it comes to fostering creativity, the Cannes Lions International Festival of Creativity is the place to be. I was humbled to have the opportunity to speak at the event this year, and wow, it did not disappoint.
I had the opportunity spotlight just a few of the ways AI is going to transform work for marketers, taking on some of the most common (and time-consuming) tasks, like marketing briefs and pitch decks, as well as the tasks that require more creative thinking, like content creation.
The job we have as marketers and creators is simple: we’re storytellers. Our stories build brands, fuel industries, and ultimately, change the world.
And AI is simply a tool. Nothing more, nothing less. But with this tool, we can broaden our creative aperture – giving ourselves more time, space, and capabilities to bring our stories to life in new, more compelling ways.
Fresh perspectives
A roundup of perspectives and thought-provoking insights from across the web into what AI means for leaders and the future of work.
- The Atlantic highlights a rising workplace complex: meetings are trumping work.
- Tired of dealing with an overflowing inbox? WorkLab shows how AI can help.
- The Wall Street Journal underscores AI isn’t as simple as flipping a switch – it requires some work.
For more insights into AI and the future of work, subscribe to this newsletter.
akazuyo@icloud.com - Microsoftスペシャリスト
1moI'll keep this in mind❢ I`ll be engaged in AI❢ 🖍
Founder of Reboot Solutions Transforming businesses through AI and contextual insights. In our rapidly evolving world, data no longer stands alone as the sole decision influencer.
1moThis statement is so poignant, "The Atlantic highlights a rising workplace complex: meetings are trumping work." I feel that Copilot is well poised to aid in addressing this, but the cultural shift would be an interesting change-management exercise. The potential we have with tools like Copilot is so untapped right now, I feel like we are scratching the surface of possibility. Coming up with new and different use cases is one of the most exciting things in work at the moment. (well... for me at least)
Microsoft Cloud & AI Lead & Microsoft MVP @ Tahto Group | Public Speaker & Blogger & Book Author
1moGreat insights! Copilot has become my go-to brainstorming partner when I'm creating something new, like blog posts or creating new workshop materials.
Insightful! Thanks for putting it together! 🔥
Senior Technology Executive | Cloud Transformation and Governance | Public Sector and Public Safety Solutions | SaaS | Helping Organizations Translate Vision to Solution | Driving Results to 7 Figure Savings or Growth
1moGreat perspectives and thought provoking as well. In my time using M365 Copilot (as well as a few other Copilots as well) I was amazed by the cascade effect...you found a fantastic use, which beget another fantastic use, and it kept going. You have to be open to the potential, but it is quite amazing as you move more deeply into the capabilities.