I wrote my first line of HTML in 1998 together with my cousin Morgan, and in 2001, I copy-pasted my first chunk of JavaScript. Then I spent the yearly 2000s with being the owner and editor-in-chief of first FFIXSweden.cjb.net then later FinalFantasy.se. At it’s peak FinalFantasy.se had 12 people the team.
When I turned 18, in 2004, me and Pelle Penttinen started Digital Unit Sweden, our first consultancy firm. Me and Pelle continued on to collaborate on various ventures like communities, school books, CMSes, and other more or less, often with the helping hand of Jonas Söderberg.
In 2006 I moved to Umeå where I got a masters degree in engineering with focus on interaction and design. I especially value the later courses which I took together with the incredibly talented Anton Johansson. At the graduation ceremony I was chosen as the student of the year by my classmates.
In 2007 Pelle, Jonas and I joined Tommie and Petter as founding members of KollaCity. I spent a large part of my In the end we earned almost no money out of this project but the experience was priceless. I learned so much about running a company and especially about developing and maintaining a decently large and advanced (at that time) web app with thousands of lines of JavaScript app.
After my time at the University I moved to Stockholm in 2011 and started working as designer at Mynewsdesk where I was the sole designer in a team of 15 developers and 130 employees. I worked closely with David Wennergren, Erik Andersson and Richard Johansson, together with which I later build the first version of Teamtailor. There I also met Jonas Brusman that became my partner in many hackathons and side-projects, for example 24h Business Camp that we won 2011.
In the summer of 2011 I met Martina Elm which was the beginning of a wonderful friendship and many years of running projects and companies together. The first years we collaborated with Joakim Ekberg to organize Sthlm Startup Hack (Events) and with Jonatan Heyman to build StartupLocation (Projects).
During the same period I also made my first public presentation at Sthlm.js, there I met the organizer Johannes Edelstam who became a close friend and future co-founder.
In the beginning of 2013, after 18 month as a full-time employee, I resigned with the intention of spending more time on all my side-projects. I did consultancy work for Tictail, Lookback, Hyper Island, Mynewsdesk, Auxy, Trustly, Sup46 and others.
Autumn 2013, Martina, Johannes and I, founded Confetti. In December we moved in to our friend Ted Valentins new co-workingspace Knackeriet, and in January the company was our full-time job.
At the same time as we founded Confetti, we also founded Nordic.js, and a few yers later, in 2017, we founded it’s sister conference Nordic.design.
December 2023 we're 8 full-time employees working at Confetti, it's been 10 wild years and I'm really excited about the future!
